A Fuzzy Trust Evaluation Model in Mobile Commerce

摘要

With the quick development of mobile commerce, lacking of trust and security is becoming a big obstacle to the development of the mobile commerce. In this paper, the reliability and security problem of mobile commerce, especially trust evaluation model in its operation are studied, and a trust evaluation model based on fuzzy mathematics is proposed. Then in order to gain a comprehensive trust value of the whole mobile commerce, the fuzzy recommend and combined algorithm is presented. Lastly the proposed model is verified by an example.