A Fuzzy Trust Measurement Method for Mobile E-Commerce

摘要

Today, lacking of trust and security is becoming a big obstacle to the application and postulation of the mobile commerce. Here the trust formation and operation of mobile commerce system are studied based on a fuzzy trust management model. Firstly, a trust evaluation model based on fuzzy mathematics is proposed, and related evaluated index system of mobile commerce system is built. Secondly, the fuzzy recommend and combined algorithm are presented, in order to gain a comprehensive trust value of the whole mobile commerce system. Thirdly, giving the fuzzy definition of nodes trust, the model can calculate local trust with fuzzy inference and obtain recommends from neighbor nodes. Lastly the proposed model is verified by an example. The proposed fuzzy trust management model can help us manage the security and reliability of mobile commerce system regardless of differences in enterprise culture and business types.