Exploration on the Compound Function of Exhibition Prop Design from the Semiology Perspective

摘要

On the basis of the semiotic theory, the compositional structure of the form and content of the symbol system is interpreted, and the denotation and connotation of the concepts of exhibition props are clarified. Then, the design methods of exhibition props are studied, and the compound functions of exhibition props, like exhibition, space guidance and planning, space atmosphere creation, brand image strengthening and artistic presentation, are deeply analyzed, in order to explore new space for the exhibition prop design from the semiology perspective and provide the guidance for the present exhibition prop design practice.