Attitudes toward Environment Issues and Behavioral Intentions towards Reducing Carbon Footprints: An Empirical Study of Fiji

摘要

Global warming is a worldwide issue but it is developing island countries like Fiji and Kiribati who suffer first-hand impacts. This study seeks to study attitudes of educated Fijians towards environmental issues particularly Tourism and their intentional behaviour in reducing these impacts by minimizing their carbon footprints. The attitudes and behavioral intentions are ranked in averages to show the most to least important issues and intentions. It concludes that Tourism is not regarded as a high impact environment issue because of either lack of awareness or an intentional lack of awareness. Awareness campaigns in Fiji are generic in nature as most mentioned behaviours were unspecific meaning most Fijians know what to do but do not how to. The two aspects acting as Fijian peoples' contribution towards a Sustainable Future of Fiji.