How Does Online Trust Evolve over Time? An Empiricial Examination

机译：在线信任如何随着时间的推移而发展？经验检查

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摘要

The current study seeks to understand the dynamic trust concept by focusing on how trust evolves over time in an online retail context. Specifically, this study examines how a Web site's social cues created by online agents influence consumer trust, both cognitive and affective, and subsequent behavioral intentions over multiple interactions.

机译：目前的研究旨在通过专注于在线零售环境中的信任随着时间的推移如何发展来了解动态信任概念。具体而言，本研究介绍了网站如何由在线代理商创建的社会汇率影响消费者信任，认知和情感，以及随后的行为意图对多种互动。

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《AMA Summer Educators Conference》|2014年||共1页
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作者
Christine Ye; Charles F. Hofacker; John Peloza;
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正文语种
中图分类原子能技术;
关键词
trust; online trust; e-trust; longitudinal trust; affective trust; retail; experimental study;

机译：信任;在线信任;电子信托;纵向信任;情感信托;零售;实验研究;

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1. Role of electronic trust in online retailing: A re-examination of the commitment-trust theory [J] . Avinandan Mukherjee, Prithwiraj Nath European journal of marketing . 2007,第9a10期

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2. An Examination of the Data Quality of Online Reviews: Who Do Consumers Trust? [J] . McCloskey Donna Weaver Journal of Electronic Commerce in Organizations . 2021,第1期

机译：审查在线评论的数据质量：消费者是否相信谁？
3. Online Review Characteristics and Trust: A Cross-Country Examination [J] . Dong Beibei, Li Mei, Sivakumar K. Decision Line . 2019,第3期

机译：在线评论的特征和信任：跨国考试
4. How Does Online Trust Evolve over Time? An Empiricial Examination [C] . Christine Ye, Charles F. Hofacker, John Peloza AMA Summer Educators Conference . 2014

机译：在线信任如何随着时间的推移而发展？经验检查
5. Online trust and cultural influences in American and Japanese consumers: An experimental examination of online retailer familiarity and dynamic pricing [D] . Chung, Christina. 2006

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6. Cultures of Trust: Effects of Avatar Faces and Reputation Scores on German and Arab Players in an Online Trust-Game [O] . Gary Bente, Thomas Dratsch, Kai Kaspar, -1

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7. Democracy must evolve with the times if it is to retain the trust of the UK public [O] . Halfon Robert 2015

机译：为了保持英国公众的信任，民主必须与时俱进。
8. Online Data Mining for Co-Evolving Time Sequences [R] . Yi, B. K. , Sidiropoulos, N. D. , Johnson, T. , 1999

机译：协同进化时间序列的在线数据挖掘

How Does Online Trust Evolve over Time? An Empiricial Examination

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