Analysis on the Micro-blog Effect in Tourism Management and Marketing Under the Net Underground

摘要

The network marketing strategy is very important to the tourism enterprises' development. In this individualized era, the micro-blog has been a new and effective medium platform, absolutely the tourism marketing strategy should also follow the tendency. In this paper, we has discussed the developing change of the tourism under the net background and the features and role of the micro-blog in tourism management. And then we proposed some effective ways to develop the network marketing strategy for the tourism and analysed the tendency of the modern tourism development.