Business Intelligence Modeling for Increasing Company Value and Competitive Advantage in Franchise Business

摘要

The impacts of franchise business to the economic are proven globally. In order to increase the company value the company value and to keep competitive, companies need to understand the customers and its business environment. The impact of information system is proven that give positive impact to companies. Business intelligence in franchise companies is not a new issue, but mostly the application relate to the business as a unit of the whole company not the whole company itself. There are franchisors and franchisees should be considerate in designing franchise business intelligence model.