Dalian is an important coastal port city and also famous for tourist. It makes an analysis in this paper based on the current problems in design and openness of Dalian tourism souvenir market, and after discussing about the concept and resdisearch significance of souvenir, it reserches on the designing and developing ideas of Dalian tourism souvenirs with the development of tourism industry in order to increase recognition of the coastal city-Dalian.
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