Until a few years ago the most commonly used method of management in small and medium enterprises was the management by objectives or results. Currently however, total quality control which became the best known method of quality management, is taking its place. Along with quality control outfit, the strategy of continuous improvement is considered one of enterprise integration strategy, which aims to continuously improve the quality of products and services, as well as labor productivity and competitiveness, with the participation of all staff. One of the major changes in the area has been the opening up and growth of several emerging markets. Small and medium enterprises are now facing new and pressing challenges. Globalization, individualizations, digitalization and increasing competition are changing the face of these enterprises. In addition, increasing safety requirements and voluntary environmental commitments have also contributed to the changes ahead. Size of the organization is no longer a guarantee of success. Only those companies that find new ways to create value may prosper in the future. The process of realization of a product of a certain quality, pricing, marketing and sales policies, activities that contribute to a certain level of its competitiveness, are determined by performance of management attributes, namely forecasting, organization, coordination, training and control and evaluation. The aim of this article is to present a short overview of the Romanian small and medium enterprises area today, and highlight the challenges it's facing. Based on this perspective, as we show in this article, improving the quality management in manufacturing and marketing is one of the SME priorities.
展开▼
