The main question of the paper is WHY? Engagement in entrepreneurial activity can be driven by different motives. The paper gives an insight into the conceptual understanding of the entrepreneurial motivation which is defined as a dynamic system of individual's causally interrelated entrepreneurial needs, interests, motives, and emotions. The article describes the theoretical and empirical findings of the CReBUS project (www.crebus.eu) study on needs analysis aimed at identifying students/graduates and young entrepreneurs' needs in order to develop e-mentoring system of business start-up for CReBUS e-Learning Community. The article focuses on the qualitative and quantitative analysis of students/graduates' motivations for starting a business and attending entrepreneurs hip training as well as entrepreneurs' motivations for supporting business start-up and e-mentoring.
展开▼
