Developing a conceptual model for brand experiences of local feature cultural products

摘要

This study propose effective brand experience of feature cultural products to measure the factors, and to develop a new conceptual theoretical framework for brand experience of local feature cultural products and for the marketing implications of brand experience on the Oriental Beauty Tea. The results indicate that the brand experiences for all of consumers are closely related to each brand which needs to find their own position and the core values on the success of Oriental Beauty Tea. Even if the price of Oriental Beauty Tea is extremely expensive, with the market characteristics of their products for different varieties of tea in the market has still more loyal customers and supporters, and also allow consumers to make tea with top fashion brand and noble feeling, which are also the marketing implications of brand experiences on the Oriental Beauty Tea.