Model Innovation of the Chinese Mobile e-Commerce Industry Chain on the Background of 3G

摘要

The purpose of this paper is to to find new effective application models of the Chinese mobile e-commerce on the background of 3G. Taking the application model of the Chinese mobile e-commerce as the main study object, this paper analyzes its industry chain comprehensively, including its features, interests and needs, win-win point of cooperation and their mutual relationships. Based on this, we innovatively put forward with several new effective application models according to the features of mobile e-commerce from the perspective of industry chain cooperation, thus promoting the sound development of mobile ecommerce.