An Empirical Model of Influencing Factors about the new Product RD Success

摘要

The product R&D success is one of the important elements in technological innovation. Questionnaire survey was used to explore the influencing factors of product R&D success. The important findings by regression analysis include: (1) Beyond gender, age and enterprise type, there is a significantly positive relationship between knowledge and product R&D success; (2) there is also a significantly positive relationship between research condition and product R&D success.