Mr. Bob Lange's team is responsible for market research and forecasting, business analysis and benchmarking to support Airbus Strategy covering products, services and value chain positioning. In over 30 years at Airbus, his responsibilities have alternated between marketing Airbus and its products towards the outside world and acting as the Voice of the Customer internally in the field of product development. Before being appointed Vice President for Marketing in 2011 and Head of Market Forecast and Product Strategy in 2013, he led the Interiors Marketing team. Mr. Lange began his career as a Future Projects engineer in the military transport segment after completing an apprenticeship and an honors degree in Engineering at Bath University.
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