The Factors Influencing College Students Choosing Smartphones In Yanji

摘要

Smartphone has become indispensable electronic products for people. College students are special consumer, therefore it is a demand of college students are special strategy for the company. This article is based on Consumer behavior theory. This pape research model is designed with marketing stimulate factors, macro environment factors, consumer psychology and the final decision of purchase. Designed a questionnaire about what are the factors that influencing college students to choose smartphones in Yanji. By using SPSS 24.0 software and Excel to collect and analysis the collected data. The results show that college students are mainly affected by external environmental factors such as product, price and technology choose smartphones, and their feelings and learning are the main internal psychological factors influence the final purchase decision.