Methodology of the product line matrix formation of the enterprise fabricating clothes

摘要

The paper has considered the questions connected with formation of the rational range of the enterprises of clothes production. It has also analyzed the factors influencing the range formation subject to the principles of the rational wardrobe design (a capsular approach and a colour type of one's appearance). The algorithm of the range formation of the enterprises of clothes production in a mass-market segment on the basis of a brand standard subject to the principle of rational wardrobe is developed in the paper. It has created the mathematical model of a rational a product line matrix of the sewing enterprise in a mass-market segment. Keywords: Product Line Policy, Product Line Matrix, Rational Wardrobe, Capsular Approach, Colour Type of one's Appearance