Application of Leo Bernard's 'Inherent Stimulus' Theory in Poster Design

摘要

The theory of natural stimulus of Leo Bernard was studied, and combined with business cases, the principles of its application in poster design are analyzed in detail. The results show: The theory of "intrinsic stimulation" has an important application in the poster design, and it shows the following three aspects, the cause of the production of the enterprise, the selling point of the product and the inducement of the consumer's purchase. In the poster design, we should fully explore the inherent drama of the product, that is, combining the surrounding environment, with the purpose of product manufacturing and consumer demand, constantly renewing its own ideas, slogans and even tone, seeking the suitable poster design elements, and make it fit with sales market, consumers' needs and desires. The theory of inherent stimulus gives the poster new connotation, making it a special form of expression with unique artistic charm.