Game Analysis and Countermeasure of Internet Finance and Financing of Agricultural-related Small and Micro Enterprises

摘要

Agricultural-related small and micro enterprises play an important role in the national economy, but because of their small scale, weak financial strength, low turnover efficiency and other characteristics, they are facing difficulties in financing, thus limiting their development. The emergence of Internet finance relies on its low financing threshold, simple process, coverage and other advantages, greatly alleviating the financing difficulties of small and micro enterprises, but it cannot solve its financing difficulties in an all-round way. Through the analysis of game theory, it is concluded that if the small and micro enterprises concerned with agriculture want to really get out of the financing dilemma, on the one hand, they should strengthen their own management and enhance their internal competitiveness, on the other hand, they need the government to increase support and optimize and improve the financial system of the small and micro enterprises concerned with agriculture.