The empirical analysis of the effect of competitive strategy on business performance----Taking real estate industry as an example

摘要

Three factors were built by using confirmatory factor analysis to reflect the influence of competitive strategy on business performance based on the financial data from 10 Chinese listed real estate companies. The influence of strategy location on the short-term and long-term business performance was also analyzed. The results showed that low-cost and differentiation strategy both promoted business performance, and the impacts from differentiation strategy were more obvious. The differentiation strategy was better than low-cost strategy in creating competitive advantages.