Competitiveness Strategy Formulation for Peoples Bank of Crediting In Kupang, East Nusa Tenggara, Indonesia

摘要

The Peoples Bank of Crediting (PBC) is a formal financial institution that served as a financial intermediary institution, especially in the national microfinance system. To anticipate the increasingly fierce competition conditions a PBC must operate the right business strategy. This study aimed to find out the right competitiveness strategy for the PBC business in Kupang, East Nusa Tenggara, Indonesia. This study was conducted on four PBC'sin Kupang with fourteen respondent from the top to middle level management personnel. Survey and interview methods were used in this study, and data were analyzed using the Internal-External matrix model method. The results showed that the strategic position of PBC in Kupang, East Nusa Tenggara, was in a position of strong corporate competitiveness and high market attractiveness. Thus, continuous improvement is continuously pursued and carried out to increase competition.