The Influence of Attitude, Subjective Norm and Self Efficacy on The Intention of Students Enterpreneuers

摘要

This study aims to influence the attitudes, subjective norms and partial self-efficacy and simultaneous to the intense entrepreneurship of Undiksha Faculty of Economics students. This type of research is comparative causal research. The data collected by questionnaire method and analyzed using the "t" test; "F" test; and multiple regression. The results showed that there were partial and simultaneous influences between attitudes, subjective norms and self efficacy on the entrepreneurship intensity of the Undiksha Faculty of Economics students. This is indicated by the results of the "t" test are attitude test towards entrepreneurial intensity 2,960 with p- value 0.003<0.005; subjective norms on the intensity of entrepreneurship 5,915 with p-value 0,000<0,005; self efficacy on entrepreneurial intensity 4,492 with p- value 0,000<0,005. The results of the "F" test are 100,344 with a p-value of 0,000 0,000<0.00. The results of the multiple regression analysis showed that the magnitude of the influence of attitudes, subjective norms and self efficacy on entrepreneurial intensity was Y = 3,430 + 0.191X1 + 0.357X2 + 0.277 X3.