Acceleration Strategy of Bali's Tourism Sector Amid COVID-19 Pandemic

摘要

The aim of this research is to find out the impact of COVID-19 pandemic related to the tourism sector in Bali and the acceleration strategy of Bali's tourism sector amid COVID-19 pandemic. The research method used a qualitative approach which is descriptive by nature. The data collection used literature review and interview. The impacts brought by COVID-19 pandemic consist of economic impact, PHR revenue, employment, and brand image, triggered by the downward of tourists' visit or tourism sector ran into very deep contraction. There is a need for strategic plan to recover the level of tourists' visit to Bali. Acceleration strategy of tourism sector amid COVID-19 pandemic is through the strategy of Policy/regulation, community involvement, cooperation and promotion.