Leading trends in tourism: blockchain in franchising

摘要

This paper focuses on the leading trends in tourism. Recent in-depth research of the of tourist services market demonstrated that the timely direction of the development of tourist enterprises lies in their operation in the franchising system. Creation of franchising tourist networks should help the promotion of a tourism brand, the emergence of a competitive tourist product, improving the efficiency of the operation of enterpriseswithin the networkand the development of tourism business ingeneral. At the same time, the current priority of the development in the tourism sector (including - on the terms of a franchise agreement) in online mode provokes tourist stakeholders, including state bodies and public associations, scientific institutions, franchisors and franchisees, and consumers of services for the need for interaction. This will be facilitated by the creation of a franchising portal for the interaction of tourist stakeholders as a tool for improving the efficiency of the operation of franchising tourist networks and ensuring their interaction between themselves and other participants in the tourist services market. Our results of the in-depth study and further research in the chosen direction determined the relevance of creating a portal for tourism business development in the franchising system using blockchain technologies.