Factors Affecting the Empowerment of Rosella Farmers to Realize Rural Agroecotourism

摘要

This paper aims to assess farmers' responses to the tourism village program being introduced, the role of the apparatus (program implementers), as well as influential (driving and inhibiting) factors for the empowerment of rosella farmers as the main component of tourist villages in Cikondang. It is a case study using a descriptive qualitative approach. The subjects in this study are rosella farmers group in Cikondang. Primary data collection was done through in-depth interviews and group discussions. Secondary data was taken from the Cikondang Village Office, KWT (Woman Farmers Group) of Rosella, BUMDES (rural-owned enterprise) and PPL (Agriculture Field Extension). The results show the factors that influence the empowerment of rosella farmers to continue to develop are supporting factors in the form of environmental temperatures suitable for the cultivation of rosella (hot temperatures of 24 degrees Celsius), the existence of workers who cultivate rosella, long-term farming experiences (3 -20 years), and strong support from Cikondang village officials. The inhibiting factor is mainly from physical factors/structure of land ownership that are narrow, an average of less than 0.5 ha, economic and institutional factors in the form of a price policy that does not yet exist for rosella with the same quality, and social/cultural factors in the form and attitude and mentality of farmers who are more oriented towards the present benefit, and BUMDES administrators who have not yet begun to carry out promotional and distribution activities and product marketing. It requires cooperation, fast work, and quality of work, to implement rural tourism in Cikondang to meet West Java's sustainable tourism indicators. A partnership approach can be carried out to encourage cooperation between the village community, the government and tourism business players to create an agro-tourism village in Cikondang.