The Effect of Service Quality and Perceived Value to Visitor Satisfaction in Hot Waterboom Tourism Objects of Sapan Maluluang Kabupaten Solok Selatan

摘要

This study aims to Determine: (1) Effect of Service Quality on the Visitor Satisfaction on Hot Waterboom Sapan Maluluang Tourism Object. (2) Effect of Perceived Value on Visitor Satisfaction on Sapan Maluluang Hot Waterboom Attraction. This type of research is a causative study, where this study describes and analyzes the relationships between one variable with another variable or how a variable Affects of other variables. The population in this study were all people who had visited Sapan Maluluang Hot Waterboom Tourism Object, South Solok District. The sample used as many as 100 people, the sampling technique is purposive sampling. The type of the data used in this study are the data of primary and secondary data. Data analysis techniques used descriptive and inductive analysis through multiple regression analysis using SPSS version 16. The results of this study are: (1) service quality has a positive and significant effect on visitor satisfaction on Sapan Maluluang Hot Waterboom Attraction. (2) the perceived value has a positive and significant effect on visitor satisfaction of Attraction on the Hot Waterboom Sapan Maluluang.