Effect of Marketing Mix on Customer Satisfaction and Loyalty PT.TIKI Padang Branch

摘要

This study aims to analyze the effect the marketing mix on customer satisfaction and loyalty PT.TIKI Padang Branch. This research is included in the causative research with SEM (Structure Equation Model) analysis technique. The population in this study is all consumers of PT. TIKI Padang Branch with a total sample of 200 respondents. The results showed that Products, promotions, employees, and satisfaction had a positive and significant effect on customer satisfaction PT.TIKI Padang Branch. Price, location, process, and physical evidence do not have a positive and significant effect on customer satisfaction PT.TIKI Padang Branch.