Sundanese Politeness Reposition in Industrial Revolution Era 4.0

摘要

The fact shows that one of the forms of Nusantara culture possessed by the Sundanese people is politeness in language. Many speakers of Sundanese have deviated from the use of politeness in language even though in politeness in language stored values of local wisdom that can be used to face the Industrial Revolution Era 4.0. This study aims to describe the problems and the results of Sundanese language repositioning politeness in the Industrial Revolution Era 4.0. This research used a qualitative approach with descriptive methods. The research data in the form of cases of the use of Sundanese politeness were collected with intuition techniques, documentation techniques, and observation techniques. Data analysis used immediate constituent analysis techniques. The language elements presented in this study are elements of Sundanese politeness related to pronunciation, word formation, sentence structuring, interpretation of word meanings, and socio-pragmatic contexts. The results of this study are expected to obtain a comprehensive exposure to the current situation of Sundanese language politeness use and repositioning of Sundanese language politeness rules which include phonological level, grammatical level, lexico-semantic level, and socio-pragmatic level.