Green Tourism Model of Family Leisure and Recreation for Chinese Tour Package in Bali

摘要

The emergence of so-called "zero-dollar" Chinese tourism is beginning to reshape the market in Bali and local tourist groups, that dodgy operators and business practices are cutting locals out of a share of the profits from shopping, while also risking the safety of Chinese visitors. This tourism model is in stark contrast to the essence of green tourism models such as the preparation of tour packages for Chinese tourists by doing family leisure and recreation activity in one of tourist attractions in Bali like Pinggan village and Toya Bungkah hot spring in Kintamani, Bangli Regency. By applying descriptive qualitative research with SWOT analysis this study aims at finding out the best solution for the dodgy business practice of Chinese market. Data was collected through observation, questionnaires, interviews, and documentation. Respondents were tourists who came with their families taken by the Slovin technique totaling 100 people and using the purposive sampling method. The result of the analysis revealed that the Chinese tourists perceive positively the activity of family leisure and recreation. Based on the SWOT strategy, there are 4 programs as a recommendation for developing leisure activities for Chinese tourists, namely knowledge program of local community life, family adventure tours, health and recreation tours, hiking and trekking.