Online Promotion Policy Model of Tourists Visiting Pinge Tourism Village, Tabanan, Bali

摘要

One of the tourism villages in Bali which is classified as successful and often as a reference for the development of other tourism villages is Pinge tourism village (which will later be called Pinge only). As a village, Pinge has culture, both traditional, artistic, culinary and natural life. To support the success of this tourism village a promotion is needed to bring tourists in. One of the current effective promotional media is online promotion. The problem is what is the characteristics of online promotional media that have been referred to by tourists who came to Pinge. The purpose of the study was find out the characteristics of online promotional media which used by tourists to come the tourism village of Pinge and then to develop a model of online promotion policy for tourism village. The research method used is Miles Huberman's qualitative interactive method by interviews with Pinge stakeholders which include tourists, villagers, and village officials. After interviews, data is collected and summarized. The results of this study turned out to be found that only a small portion of the visiting tourists came due to online promotions, especially Google search, while the majority of promotions that caused tourists came to Pinge were due to travel agents, and partly by guides.