The Art of Font Design in Movie Posters

摘要

Movie posters have an important role in carrying film images and text information. The fonts in the movie posters have gradually changed from the practical function of introducing the information of the film to the mark of the type and style of the film, and become an independent art form. Especially in the current high-speed dissemination of information, changes in various media and tools still require effective communication of film information through textual fonts. In this paper, in-depth analysis of the meaning and value of the font design in the movie poster will provide some references and suggestions for the innovation of the font design in future movie poster.