Exploring the Reshaping of the Visual Image of Cities in Urbanization

摘要

In the modernization construction, urban culture is not only the inner core of shaping the government's visual image, but also an important weight to enhance the city's competitiveness. In order to improve the competitiveness of the city, it is necessary to strengthen the reshaping of the city's visual image and enhance the city's recognition and overall visual image with effective visual communication design. As the "soft power" of the city, the visual image of the city not only can widely publicize the purpose of the service, but also has a good impetus to the improvement of the city's economic level. This paper takes case analysis as the main research method, finds the significance of urban visual image remodeling through comparative research and explores the method of government visual image shaping in the current urbanization process.