A Shared Understanding-Redefining”Sharing”from a Consumer Perspective

摘要

The word”sharing”and its associated phrases has been adopted by marketing practitioners and academics to explain a variety of market-based phenomena.Best-selling books(e.g., Botsman and Rogers 2010;Gansky 2010)describe and advocate for a”sharing economy”: a market-driven movement toward consumption without ownership.Academic research, particularly the work of Russell Belk(2007,2010,2014a, 2014b), attempts to conceptualize sharing from a more anthropological perspective.Still other research in marketing uses phrases such as”access-based consumption”(Bardhi and Eckhardt 2012),”collaborative consumption”(Habibi, Kim, and Laroche 2016), and”commercial sharing”(Lamberton and Rose 2012)to describe sharing-related phenomena in overlapping and sometimes interchangeable ways.