Industry Informality and New Product Effects on Sales Performance in Emerging Markets: A Multilevel Modeling

摘要

Prior research on the impact of innovation on firms’performance remains inconclusive.Recent studies have reported a positive relationship between innovation and performance in emerging markets(Li and Atuahene-Gima, 2001;Li and Atuahene-Gima, 2002).Vermeulen, De Jong, and O'shaughnessy(2005)have suggested a negative impact of innovation on performance in developed countries.In a meta-analysis including studies from developing and developed countries, Rosenbusch, Brinckmann, and Bausch(2011)found that the innovation-performance relationship is highly contextual.Although prior research has addressed the impact of contextual variables on the innovation-performance relationship(Li and Atuahene-Gima, 2001), the literature has overlooked the direct implications of industry informality.