Study on the Relationship Between College Undergraduates' Addiction to Webcasting and Their Loneliness

摘要

This paper aims to explore the relationship between undergraduates' network communication and loneliness from the perspective of watching live webcasts in combination with previous studies. It focuses on the driving effect of loneliness on the level of network communication. The study used questionnaires to select the UCLA Loneliness Scale (Third Edition) and the Undergraduates Network Communication Questionnaire (IIQUS), with 500 students from Wuhan as the research object. An analytical method of product difference correlation and hierarchical regression is used in the data analysis. The study finds that the level of network communication between undergraduates and the sense of loneliness is significantly positively correlated. Loneliness has a significant driving effect on the level of network communication among undergraduates. For undergraduates who watch online live broadcasts for more than 2 hours a day, they tend to choose online communication when they feel strong loneliness.