Extrinsic Rewards, Intrinsic Motivation, and New Product Development Performance

摘要

New product development (NPD) is the lifeblood of organizations and plays a crucial role in sustainable company performance (Rubera and Kirca, 2012; Gatignon, Gotteland, and Haon, 2016). NPD is inherently a creative process because innovative products are more likely to lead to new product success (Sethi, Smith, and Park, 2001; Hauser, Tel-lis, and Griffin, 2006; Burroughs et al, 2011;). Empirical evidence, largely based on experiments, suggests that extrinsic rewards should thwart the intrinsic motivation required for creativity to thrive (Deci, Koestner, and Ryan, 1999; Eisenburger and Shanock, 2003). However, many of these researchers have failed to distinguish between the effects of different kinds of extrinsic rewards.