Socio-Cultural, Psychological and Functional Factors' Influence on Individual's Participation with Shared Services

摘要

The concept of shared consumption is expected to be the next megatrend. Recent report projected that the sharing economy is expected to grow from $15 billion to $335 billion by 2025 (Kindergan 2015). Looking back 30 years ago, it is evident how contemporary consumption has evolved over time. The evolution from brick-and-mortar to click-and-mortar and to click-only (Dot.com) retail stores. This is without a doubt that this evolution has to do with information and communication technology (ICT) fueling the shift in consumer behavior in terms of individuals' consumption motivations and retail channel choices (Schramm-Klein et al. 2007). As an alternative of the traditional consumption mode of buying and owning goods, consumers' have shifted from buying and owning goods to access-based consumption (Bardhi and Eckhardt 2012; Belk 2010; Belk 2014a; Belk 2007; Botsman and Rogers 2010; Gansky 2010; Price and Belk 2016; Rudmin 2016). Therefore, we posit that in order to enhance consumer's acceptance of shared consumption, a thorough and detailed understanding on what motivates them to use shared services is much needed.