Evaluation of influencing factors of TV series on network based on multivariate statistical analysis

摘要

This paper aims to make a systematic study on the influencing factors of network broadcast quantity of TV drama by means of multivariate statistical method. Based on the multiple primary data indexes of TV series, this paper uses factor analysis to redefine three influencing factors-publicity degree, participation degree and topic degree, and builds the algorithm of each factor model. Then, through the bivariate correlation analysis, it can be concluded that the participation degree is most related to the network broadcast quantity of TV series. After evaluating the limitations of the research process reasonably, the revelation and conclusion of promoting the development of TV dramas are drawn.