The purpose of this study is to design the system of online sales information in Fashion shop in Bandung, Indonesia. This research used a descriptive method for analyzing how this company can sell its products to a customer. Data collection methods used consist of field research conducted by observation, questionnaire, and interview, while the method of development used system development life cycle method. The results showed that when making a modern business concept, the company will strive to do its best in order to provide good waiter for customer and all people who like fashion world, to make it easier and can be accessed wherever the customer is located and not necessarily go directly to the store then this fashion shop will create a web-based sales information system. In making this web-based sales information, system can begin with a search process to identify and analyze the needs related to the content and features required. This activity was conducted to obtain all the information needed for business process; thus, the application model and sales procedures are in conformity with conventional business processes.
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