A Study on the 'Going out' Paths of Tourism Industry of TCM Health Preservation Culture Driven by One Belt, One Road

摘要

This article first reviewed the history and present situation of TCM health preservation culture in Shaanxi province, and analyzed several problems that Shaanxi tourism industry of TCM preservation health culture faces. Based on these problems, the author put forward "going out" paths of Shaanxi tourism industry of TCM preservation health culture. The purpose of this paper aims to make some explorations for the development of tourism industry of TCM health preservation culture in tourism 4.0 era driven by One Belt, One Road initiative.