The Influence of Niche Strategy on the Internationalization of Chinese SMEs

摘要

Small and medium-sized enterprises (SMEs) play an important role in the national economy. However, researches of their internalization behavior are few, especially from the perspective of Niche. Based on the literature review, this paper puts forward the concept of Niche Strategy, which is to subdivide the market into multiple subsegments and exploit potential benefits for enterprises in different subsegments. Niche Transfer Strategy ensures the value of Niche Strategy. Niche Strategy is applicable, feasible and sustainable for SMEs.