The Description of Conformity on Junior High School Students with High Interest in Fashion

摘要

Clothes is one of the necessities of human life that is included in the primary needs. Clothes can already be a pointer of human's lifestyle. The existence of this eventually led to the phenomenon of fashion involvement. Fashion involvement is the involvement of a person with a fashion product because of the needs, important, interests, and value of the product. Fashion involvement occurred mostly among teenagers, because of the conformity with the group of friends. Conformity is a change of behavior or belief in order to be equal to others. The purpose of this research is to know description of conformity for junior high school student with fashion involvement. The method of assessment used in this research is observation and interview. The subject of this research is a student in one of junior high school in Banjarmasin. The results of this study indicated that the subject has a high interest in fashion. The existence of this arose because of conformity with a group of friends. The factor of occurrence of such conformity is the high cohesiveness factor in the group and the number factors of the members in that group are numerous. Aspects that existed in the conformity of the subject and the group that is cohesiveness, agreement and obedience.