Linguistic Landscape of the Names and Cultural Values of Rumah Makan Minang

摘要

Rumah Makan Minang (RM Minang) is well known across Indonesia and even abroad. It can easily be found everywhere in the city and even in a small town. The linguistic landscape of the names of RM Minang is interesting to study. Besides, the various names of RM Minang also contain Minangkabau cultural values. This research is an attempt to investigate how the names of RM Minang are created and cultural values behind them are reflected. The data for this study are taken from the names of RM Minang located in Sumatera, Java, Bali and Lombok. The study is done from the perspective of linguistic landscape - an approach used to portrait how language is used and designed in public spaces. The result of analysis indicates that linguistic landscape of RM Minang is diversity of names and cultural values. The names of RM Minang and cultural values behind them vary largely. The names of RM Minang are derived from nick name of Minangkabau people, part of body related to eating activity, plants, taste, places, place of origin, expectation and blessing from the parents and family. Among cultural values reflected in the names of RM Minang are unanimous, loyality, and togetherness.