Key Success Factors Analysis of Integration of O2O into 7-Eleven Convenient Store

摘要

As information technology becomes more varied, the era of the Internet has come. The connection among the retailing industry, the Internet and online/offline integration is centered surrounded the consumers. The pattern of Internet management across all channel integration called consumer behavior. The dependence of full-path retailing on the use of Wi-Fi has become heavier and heavier as days go by, with the consumers being the core and connecting the management pattern of the Internet. It integrates critical factors in a cross-channel fashion. It develops Apps for 7-11 convenience stores and can solve future online Internet and offline store integration and create the best management values. This study combine the views that the literature in Taiwan on real/virtual integration, supported by the results of the questionnaires devised by AHP experts. It can test the crucial factors involved in the success of real/virtual integration. Twelve crucial factors responsible for the real/virtual integration of cloud stores were found and listed based on previous literature. After eighteen 7-11 middle management, the order of priority were calculated according to AHP analysis as follows: 1. The weighted average of the development of APP is 26.1%, ranking first. 2. The weighted average of full-path retailing pattern is 12.7%, ranking second. 3. The weighted average of automatic cashier is 8.1%, ranking third. 4. The weighted average of finance technology is 7.7%, ranking fourth. It is hoped that via this study retailing 4.0 and big data online-offline integration ideas or practice; driving APP development transformation and the connection between the internal convenience store with seamless virtual market and offline equipment real store. It provides experience in full-path purchase.