HIGH-LOW CONTEXT COMMUNICATION IN BUSINESS COMUNICATION OF INDONESIAN

摘要

Cross-cultural communication is an integral part of Indonesia. Using the characteristics of high context and low context from Edward T Hall, this study intends to describe the style of communication in Indonesia, whether included in the communication of high context or low context. This research uses interview and Focus Group Discussion (FGD) to 25 exchange students from Vienna University and 25 Users consisting of lecturers, politicians and employees in Bandung. Results show that Indonesia is In a high- context communication, it can be seen from the communication that involves and emphasizing physical contact, interpersonal relations, meaning internalized, non-verbal messages, the physical settings and social settings, as well as cultural values. Indonesia is expected to adjust to the high context cultures of other countries both in the context of business and politics.