Politeness System Portrayed in Social Media: A Case Study of Facebook Account 'Sapawarga Kota Surabaya'

摘要

Facebook has become the most effective media used by many people to communicate and to interact. This phenomena used by Surabaya's government to communicate and interact more with its citizen. This research revealed the politeness system used in their Facebook account, Sapawarga Kota Surabaya, by revealing the involvement strategy through their posts. The data is the Facebook status posted in May 2018 as there was Surabaya birthday event. The data then categorized into three main topics; Surabaya birthday, information about Surabaya, and motivational quotes. The involvement strategy could be seen in each topic which consist of notice or attend, membership claiming with the reader, point of view agreement, optimism, giving the nickname, and using similar language or dialect with the reader. The result shows that Facebook account Sapawarga Kota Surabaya use involvement strategy in all of their post with the intention to get friendlier, to eliminate the social distance (-D), and power relation (-P), therefore Surabaya citizen would be more open in channeling their aspirations. This kind of involvement strategy is called as solidarity politeness system which makes Sapawarga Kota Surabaya as government Facebook account the connecting bridge between the governments with Surabaya citizen.