Translating the Survey Results into the Association Meeting Strategy: A Case Study of the 2nd Chinese Promotion Conference on Health Services for the Aged

摘要

The purpose of the present study is to help the association meeting planners better understand the needs and expectations of the attendees before developing the meeting concepts. We designed the survey questionnaire and delivered it to the potential attendees of the 2nd Chinese Promotion Conference on Health Services for the Aged. The results of the survey indicate that participants attend the meeting for the latest information of the health industry, the new product promotion and for the business opportunities. They rank keynote speakers, program design and concurrent events as the top 3 important elements for their attendance. Their considerations also include registration fee, the venue and the duration of the meeting. The results suggest that Associations should engage their members during the planning process so that meetings are planned with input from members. The findings will help the planners to translate the survey results into association meeting strategy. Limitations for further research are also discussed in the paper.