Company Mission Statement, Social Responsibility Fulfillment, and Financial Performance

摘要

Mission statement is an important tool for the company to communicate its basic values to stakeholders. It is the cornerstone of the company's management system. The mission statement's focus on stakeholders will guide the company to fulfill its social responsibilities to stakeholders. This will affect the resources obtained from the stakeholders and thus affect the financial performance of the company. Based on the perspective of stakeholders, this paper takes the financial data of the companies with mission statement listed in Fortune (Chinese version) China's top 500 companies in 2018 with A-share as the research object, and studies the relationship between mission statement and financial performance as well as the regulating role of social responsibility in it. The conclusion of the study is that the attention of the mission statement to customers and employees is positively related to the financial performance of the company. The performance of corporate social responsibility and financial performance is positively related, and the performance of other stakeholders is negatively related to financial performance. In addition, social responsibility has a negative regulatory effect on the relationship between mission statement and financial performance.