On the Development of Chinese Cultural and Creative Industry Through 'King of the Forest' and 'The Lion King'

摘要

Through study of the development and successful experience of commercial animation in the United States and Japan, and comparison of the currently popular domestic animation movies, this paper discusses the ways and methods of domestic animation movies creation, and tries to provide a new idea for the sustainable development of Chinese cultural and creative industry park. By comparing the story content and plot of the two cartoons, the similarities and differences of animation image design, the creation methods and techniques, the paper combs the key elements of animation creation from the artistic field to the commercial field, and the core of symbol rewriting. It analyzes and studies the cultural industry from the angle of symbol characteristics and cultural connotation by comprehensively applying the research method of organic unity of time characteristics and cultural characteristics. It believes that the cultural industry is symbol production. Similar themes can be rewritten with necessary cultural symbols according to the social environment and ideological trend. Classical themes can be applied repeatedly and can achieve commercial success.