Research of the Development Path of Sports New Media under the Visual Threshold of Game's Copyright

摘要

From the perspective of game's copyright, by the method of documentation, data analysis, interview on experts and logical analysis, the paper expounds the current situation of the development of sports new media, explores the symbiotic relationship between the game's copyright and the sports new media, makes an outlook on the development road of the profit innovation of spots' new media and puts forward relevant suggestions and countermeasures: to form good communication environment interacting with traditional media, to transform the broadcasting right to copyright and to accelerate the transformation of new sports media material technology and social initiative to widely attract audience and crack down on piracy learning from developing experience of foreign new media.