Innovation and Reconstruction of Management Mode in Internet Era

摘要

In the Internet era, enterprises are taking the road from resource driven to innovation driven. We draw attention to the problem that the traditional management mode is no longer suitable for enterprises during the critical transformation period. The aim of this paper is to innovate and reconstruct a new management mode for achieving enterprises' sustainable innovation and long-term development combined with the important features of the Internet. Firstly, using the ambidextrous organization theory as a guide, we provide a step-by-step analytic procedure to put forward the definition and framework of all-involved management mode. Then, we introduce a case study of Haier to provide practical reference for enterprises. Finally, we summarize and discuss the whole paper, and look forward to the future research. Different from other management modes, the mode of this paper is based on shared value and advocates relying on the Internet platform to stimulate endogenous forces and giving full play to employee's potential and creativity.